The Pongr system processes customer-submitted photos as the entries in contests, sweepstakes and promotions, and also ties photo sharing on social networks to brand loyalty programs. Pongr is an alternative technology to QR codes or bar codes. Pongr s capabilities can be seamlessly white labeled and fully integrated into existing CRM systems. Consumer promotions, such as coupons, premiums, contests, and sweepstakes, are used frequently in the food industry. For this blog, assume you are the marketing manager for a small chain of 15 pizza restaurants in your area. Resources Mobile Promotions and Facebook Mobile Coupons Brand Contests and Sweepstakes with Pongr Social Media Sweepstakes 5 Effective Sales A Pongr user can become CEO of a brand, like how a 4sqr user can become Mayor of a check-in location. What Pongr can do for brands . Engagement opportunities Brands can use promotions and sweepstakes, social media sharing, loyalty program integration, and retail intelligence data to encourage consumers to use Pongr for their brand. A Pongr user can become CEO of a brand, like how a 4sqr user can become Mayor of a check-in location. What Pongr can do for brands. Engagement opportunities Brands can use promotions and sweepstakes, social media sharing, loyalty program integration, and retail intelligence data to encourage consumers to use Pongr for their brand. Enter the Pepsi MLB Sweepstakes for your chance to win the Grand Prize of the New York trip flight and hotel included and VIP treatment at the MLB All Star Game on July 16! Contests Sweepstakes All you have to do is take a picture of Pepsi or Diet Pepsi, make sure that the logo is clearly showing, email it to pepsimlb pongr.com. The brand behind this brilliant stunt was Oreo. Oreo partnered with The Sun in the United Kingdom to eclipse the Sun , with the paper s first-ever translucent cover wrap, which featured the iconic cookie and a black translucent sky eclipsing the paper s cover on the next page. Inside the paper, two additional translucent Oreo ads were also featured, further tying the beloved cookie to the solar eclipse. The Fastlane Forum TheFastlaneForum.com is my example of seizing opportunity outside of my desired timing. My forum existed years before this book was written because opportunity drove through my neighborhood unannounced. My preconceived timing for the Fastlane Forum was after my book s completion. Raymond Rubicam abhorred Hopkins, believing that he had devoted his life to cheating the public. He once told me, You are Claude Hopkins with a college education. A backhanded compliment if ever I heard one. 4 Research can measure the wear-out of your advertising. For five years, the theme of Shell s commercials was mileage , and tracking studies recorded increasingly favorable attitudes to the product. When attitudes finally stopped improving, the advertising was changed from demonstrations of mileage to consumer testimonials, and the upward trend was resumed.